Build something your customers actually use.

Design, copy and development from one person, start to finish. Built with ROI in mind and backed by 20+ years of real eCommerce results.

Book a free 30-min call See my work

Working from the UK and Hong Kong

Mark Fail speaking on stage
Free · 30 min · cal.com
Computer scienceUniversity of Hull

Brands I’ve worked with

Selected work

Designed and built for PremiumPress.

500+ homepage designs across 20 product lines — dating, directories, booking, jobs, real estate and more — all running on one WordPress theme.

PremiumPress

Premium WordPress themes for business owners.

I design the homepages, blocks and features — from job boards and car dealers to football clubs and dating sites.

500+homepage designs
20product lines
Visit premiumpress.com

A few favourites

Cavendish — a real estate homepage design
CavendishReal estate
Yello — a local directory homepage design
YelloDirectory
Swoon — a dating site homepage design
SwoonDating

Where it started

Before today’s themes: dating software, the first generation of WordPress themes and client sites — going back to 2006.

  • eMeetingDating software platform2006
  • DatingThemeDating website builderTheme
  • DirectoryPressDirectory website themeTheme
  • ShopperPressShopping cart themeTheme
  • Hotel EllenbyHotel website, ScarboroughClient
Mark Fail

Who I am

Designer. Developer. Entrepreneur. Family man.

I’m Mark Fail. I turn ideas into digital experiences that convert — not just look pretty. Twenty years in eCommerce taught me one rule: simplicity sells.

  • Hull University rootsComputer science at the University of Hull.
  • Concept to conversionEvery design decision is made with ROI in mind.
  • One person, whole projectVisuals, copy and code — no hand-offs, nothing lost in between.
  • UK and Hong KongI split my time between both, so calls can fit either time zone.
See my 2006 website on the Wayback Machine

How I work

Turning complex ideas into simple, profitable platforms.

Clear strategy. Clean execution. Measurable results.

  1. 01

    Discovery

    Your site’s success starts with a blueprint, not guesswork. From business goals to wireframes, I map it all before we build.

    Goals · Audience · Wireframes
  2. 02

    Build

    Structure, clarity, results. Design, develop, test, launch — done right from day one.

    Design · Development · Testing · Launch
  3. 03

    Monetize

    Ads, affiliates, products, services and more. Build traffic, add strategy and turn your site into income.

    Ads · Affiliates · Products · Services
  • Also covered:
  • Payment solutions
  • Social media
  • Brand identity
  • Customer service

Pricing

Stop guessing. Choose a plan that grows with your business.

Clear per-project prices. Every project starts with a free 30-minute call.

Website Design

Designs crafted for web and mobile.

$6,500/ project

  • Logo and branding designs
  • Wireframes and UX planning
  • 1 landing page + 5 sub-pages
  • Up to 20 app or web screens
  • 2 weeks of ongoing support
Get started
Most complete

Brand Identity

Craft a memorable brand that stands out.

$17,999/ project

  • Entire website
  • Logo and brand identity
  • Full product — web app, SaaS or mobile
  • 4 weeks of ongoing design support
  • Strategic design and product decisions
Get started

Something smaller — or something custom?

A single landing page, a redesign or a product idea — tell me what you need on a free call and I’ll tell you honestly what it takes.

Book a free call

Contact

Ready to bring your next project to life?

I travel between the United Kingdom and Hong Kong, so my hours move with me. The quickest way to reach me is a booked call or WhatsApp.

Book a free 30-min call